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Member/Donor Database Audit and Analysis: Go Deep for Maximum Results How well do you know your donors and their philanthropic behavior—when do they give, to what messages and through how many channels? Sure, you may know which appeals were most successful, how often donors contribute and how many donors you have at each giving level, but do you know who is more valuable—an online donor, an event donor or a direct mail donor? Can you quantify how valuable an e-mail address is or if your high-dollar giving club is really upgrading your donors’ cumulative giving? Schultz & Williams can help you answer all these questions—and more! With our comprehensive Member/Donor Database Audits (MDA), we provide a 360-degree view of your members and donors. Our MDA goes beyond just giving you the numbers. We interpret the numbers for you and make strategic recommendations on how you can move toward a more targeted, effective and efficient solicitation program. Would you like more information about an MDA? E-mail Jessica Harrington at jharrington@schultzwilliams.com. Schultz & Williams is a national consulting firm based in Philadelphia; providing management, fundraising and marketing consulting for nonprofit organizations, along with full-service direct marketing, database and creative/production services. |
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