Online Year-End Giving
By Samantha Prestia, Account Executive

The last few days of December continue to establish themselves as some of the strongest fundraising days of the online year.

According to Blackbaud, in 2008, the month of December alone accounted for about 48% of total dollars raised online. Network for Good reports that they received nearly 50% of their clients’ donations in the last six days of 2008 – totaling almost $1 million or more in donations each day.

S&W Direct can help you make your organization a priority to donors during this heavy impulse-giving period with a set of short, focused communications designed to show the donor how much they can help, and how easy it can be for them to get in that last-minute, tax-deductable donation as the year closes.

Contact Samantha Prestia to learn more about how you can institute or improve your online, year-end giving strategies.