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s&w direct team

Our philosophy and values are inspired and embraced by a highly qualified team of professionals who commit to quality assurance, timely execution of every project, cost-effective management and impeccable service.

S&W Direct’s project team will conduct a comprehensive assessment of your current fundraising tactics and marketing materials before proposing new and innovative strategies to build your membership and giving programs.

Each member of our team brings the specific tools and resources to complement your staff and execute direct marketing programs that are strategically designed to achieve the short-term objectives and long-term goals of your organization.

Jessica Harrington, Vice President. Jessica is recognized in the direct response industry for creating and implementing multi-channel direct marketing programs for national nonprofit organizations. She has formulated strategies to expand member/donor bases, improve net income, boost frequency of giving and improve retention rates for her clients, which include American Friends Service Committee, Wildlife Conservation Society, Habitat for Humanity and CARE (more).

Erica Avery, Graphic Designer. For more than thirty years, Erica has been designing distinctive print materials that have reflected and achieved marketing and fundraising goals (more).

Mike DiBiase, Production Assistant. Mike is the newest addition to the S&W Direct team. As Production Assistant, Mike works closely with Mary Schultz, the Production Manager, to review production specifications and bid out creative, print and lettershop components to prospective vendors; produce purchase orders for all vendors; estimate and reconcile postage for each mailing; create database worksheets for each project and input costs; reconcile vendor invoices with original quotes; and produce client invoices and post actual project costs for reports. Mike is a 2007 graduate of Neumann College with a Bachelor’s degree in Accounting.

Dell Fascione, Marketing and Communications. Dell Fascione brings 26 years of nonprofit marketing and membership experience to Schultz & Williams through her hands-on management and senior level positions held at some of Philadelphia’s top cultural destinations. Her experience ranges from copywriting and production management of marketing materials (more).

Laura Webster Esposito, Creative Director. Since 1989, Laura Esposito has served Schultz & Williams clients as creative director and direct response copywriter. Laura has written direct response mail and TV and radio ads for many S&W clients including the American Film Institute, the American Museum of Natural History, (more).

Christina Kukelhaus, Account Coordinator. As a member of the S&W Direct team, Christina develops and implements production timelines and campaign plans, coordinates copy routing and reviews creative packages from start to finish. She works to make the most of communications within the direct marketing team and with its writers and designers, and she audits key steps throughout the direct marketing campaign process. Christina also provides general administrative support to her S&W Direct colleagues (more).

Jeff McKay, Digital & Graphic Designer. For more than 14 years, Jeff McKay has been designing award-winning materials. His work ranges from direct response packages, display advertisements and logos to e-mails and landing pages for Web campaigns (more).

Samantha Prestia, Account Executive. As Account Executive, Samantha manages the day-to-day activities for S&W Direct including direct mail campaigns, website development and online communications. She manages the full-scope of a project from creative to fulfillment (more).

Mary Schultz, Production Manager. Mary Schultz joined the Schultz & Williams team in 2001 and oversees and manages the full-production capabilities of S&W’s services (more).

Elizabeth Velardi, Traffic Manager. Liz Velardi brings to Schultz & Williams strong organizational and management skills acquired through 12 years in the nonprofit sector. She has extensive experience in the formulation and management of development program budgets, database management, project management and event coordination (more).

Melissa Weigel, Account Executive. Melissa’s experience in the nonprofit sector ranges from front office administrative responsibilities to managing and executing event-based fundraising activities for large-scale charitable organizations (more).

Becky Zahrly, Senior Membership Consultant and Analyst. With more than 13 years of communications and membership experience, Becky Zahrly provides specialized skills and many years of relevant expertise to S&W’s high-profile, membership-based direct response clients. She is proficient in executing membership acquisition and renewal direct mail campaigns, developing exclusive member programs and events, and managing on-site sales initiatives (more).